Vice President of Marketing

The Vice President of Marketing for the International Student Association (ISA) plays a vital role in shaping the organization's public image and fostering cultural awareness through dynamic, engaging communication strategies. This position oversees all official ISA communications, upholds branding guidelines, and collaborates with fellow officers to create visually compelling reports and marketing materials. The VP of Marketing drives the ISA's online presence by managing a consistent and impactful social media plan, developing high-visibility campaigns that celebrate cultural diversity, and ensuring the ISA website remains current and informative. This role is ideal for a creative, detail-oriented leader passionate about cross-cultural engagement and strategic outreach.

Weekly Responsibilities:

• Attend weekly Officers' Meetings 
• Attend weekly Executive Team Meetings
• Approve and facilitate ISA Communications
• 10-15 hours per week time commitment, comfortably spread out for weekdays after school work. 
• May require additional time during major events

Required Skills: 

• Multitasking & Project Management: Manage multiple digital media campaigns at once and track their effectiveness through clear reporting.
• Teamwork & Communication: Collaborate smoothly with a large team and take direction with professionalism and positivity.
• Detail-oriented: Ensure accuracy and clarity in all reports and official ISA communications.
• Digital & Technical Fluency: Understand the basics of website structure and upkeep, and feel confident using social media tools.
• Design Fundamentals: Use tools like Canva to create clean, consistent graphics that align with ISA branding.
• Willingness to Learn: Be open to new tools, feedback, and growing with the role.

Preferred Skills: These are not required, but having them is a huge plus
 

• Leadership in team settings:
  • Cross-committee collaboration: proactively work with the different committees within the ISA and MSC Committees to coordinate on high-impact projects
  • Coaching: helping students grow in their marketing careers
• Content and Creative execution:
  • Multimedia production: beyond simple graphics, creating basic video editing and visual content skills
  • Persuasive copywriting: strong writing that’s adaptable for Search Engine Optimization, email, social media, and campaigns
• Technical Tool Proficiency:
  • Proficiency in WordPress, Avada, and basic HTML, CSS styling
  • Proficiency in email marketing tools and analytics tools

Why join the ISA as VP of Marketing?
 

• Boost employability with hands-on experience: gain real-world desired skills in managing branding guidelines, crafting engaging content, and measuring results. Get involved with the vibrant community on campus while building a portfolio of tangible works to show future employers.
• Professional Skill Development: strengthening project management skills and deepening your technical toolkit, such as Canva, WordPress, email marketing, and basic HTML/CSS.
• Leadership and Teamwork: work across multiple university departments, including Global Engagement, the MSC Council, and Student Activities. The ISA also provides its officers with tickets to leadership conferences on campus and other financial incentives to deepen their skills upon request. 
• Intercultural Competence: design campaigns that promote cultural awareness, and work with a wide range of students with different cultural backgrounds. Propel your career globally.
• Supportive Professional Development: access mentorship from senior officers, external speakers, and structured feedback on your work.
• Join a community of peers passionate about sustainable, humane, and culturally inclusive problem-solving and communication. 
• We also have very cool merch and t-shirts.